1. Collection of Personal Information

For the purposes outlined within this Privacy Policy, "Personal Information" pertains to any data about an individual from which that person can be identified, either directly or indirectly. AirMedia Limited collects such Personal Information through various methods, as detailed herein.

We explicitly state instances in which the provision of your Personal Information is mandatory, including the rationale for its necessity and the potential repercussions of not providing it. Please be aware that failing to supply Personal Information upon request may render you ineligible to access certain aspects of our Service, especially in situations where such information is crucial for the provision of the service or is mandated by law for collection.


2. Provision of Personal Information by You

Registration

To gain access to specific restricted areas of our website or to opt-in for marketing communications, registration is a prerequisite. During this process, AirMedia Limited necessitates the provision of certain Personal Information, including but not limited to: your name, email address, phone number, username, password, city, and time zone.


Customer Support

Any Personal Information conveyed through your interactions with our customer support team, or through other communications directed to us, including the content of such communications, may be collected.

Making a Purchase

Transactions conducted through our Service necessitate the submission of Personal Information, such as your credit card number and billing address, to process payments securely and efficiently.

Social Media Integration

For the purpose of enabling functionalities related to social media interactions, you may be requested to provide specific details including your social media usernames, account IDs, social handles, time zones, and email address.

Additional Circumstances

We may also gather your contact information in scenarios involving our interactions with customers, vendors, and partners, especially when such details are offered in the context of maintaining or establishing these relationships.

2a. Collection of Personal Information from Linked Social Media Accounts


When you link your social media accounts to your AirMedia account, we access and collect specific information provided by these platforms to enhance our service delivery. Below are details regarding the types of information we may collect from each social media platform, subject to applicable legal permissions:

Facebook

Upon connecting your Facebook page or profile with AirMedia, we access certain information from your Facebook account. This may include your profile image, display name, username/page ID or profile ID, access tokens, and details regarding posts you have made. Additionally, we collect engagement data related to your posts, such as click rates, likes, re-shares, impressions, and overall engagement metrics. This information is utilised solely for the purpose of delivering the services you expect from AirMedia and is not disclosed to any third parties.

Instagram

Connecting your Instagram profile to your AirMedia account permits us to gather specified information from Instagram concerning your account. This encompasses your profile image, display name, username/profile ID, access tokens, and information pertaining to your posts. We also collect data on post engagement, including click rates, likes, re-shares, impressions, and general engagement statistics. This data is exclusively used by AirMedia to enhance the service provided to you and will not be shared externally.

LinkedIn

By linking a LinkedIn profile to your AirMedia account, we access various pieces of information from LinkedIn about your account. This includes your profile image, display name, username/profile ID, access tokens, insights, demographic data, followers count of your social account, and information regarding your posts. Engagement data such as click rates, likes, re-shares, impressions, and aggregate engagement figures are also collected. AirMedia uses this information only to offer the service you anticipate and guarantees not to share it with third parties.


2b. Automatic Collection of Personal Information Through Interaction with Our Service

Log Data

Each time you engage with our Service, our servers automatically capture information sent by your browser, known as "Log Data." This Log Data may encompass details such as your IP address, browser type, the domain from which you are accessing, visited web pages, utilised search terms, and any advertisements you click on.

Cookies and Similar Technologies

AirMedia utilises "cookies" and comparable technologies to gather supplementary data on website usage and to enhance both the website and our Service. Cookies are small data files stored on your computer's hard disk. Session cookies, which expire when you end your session or leave the website, enable specific functionalities of our Service. Persistent cookies remain on your device after you close your browser and may be used on subsequent visits. These cookies can be removed following instructions in your browser's help files. While most browsers accept cookies by default, AirMedia employs both session and persistent cookies to deepen our understanding of your interactions with our Service, to monitor user activity and web traffic, and to improve our offerings.

We may also utilise other technologies, such as "clear gifs" or "web beacons," to automatically gather information from your device. This may include your IP address or another device identifier, the type of browser or device you're using, and details about the web pages or sites you visit before or after our Service. Furthermore, these technologies help us collect data on your engagement with our Service, including interactions with email messages, such as whether you opened, clicked on, or forwarded them.

To modify how cookies are handled, you can adjust your browser settings to refuse cookies or to alert you before accepting cookies from visited websites. Note that disabling cookies may affect your ability to fully experience our Service's features.

Third-Party Web Beacons and Buttons

Our Service may display content or advertisements from third parties, which could use cookies, web beacons, or other mechanisms to collect data in relation to your viewing of said third-party content. We might also incorporate third-party buttons, like Facebook "share" buttons, that may act as web beacons even without direct interaction. Data collected through these third-party tools is gathered directly by the third parties, not by AirMedia. We advise consulting these third parties' policies on data collection, use, and disclosure for further details.

Links to Other Websites

Our Service may contain links to external websites. Linking to another site does not imply endorsement or affiliation with that third party by AirMedia. We do not control third-party websites, which may use their own cookies, collect data, or request Personal Information from you. These sites adhere to their own privacy policies regarding the use and disclosure of Personal Information. We bear no responsibility for the practices and policies of these third-party sites and services. We encourage you to review the privacy policies of any website you visit.


3. Utilisation of Your Personal Information

AirMedia Limited employs the Personal Information collected from you in various ways to enhance and personalise your experience with our Service, as well as to ensure its efficient operation. The ways we may use your information include:
Account Management and Service Provision: Creating and managing your account, delivering our services, processing payments, and addressing your inquiries.

Authentication and Security: Implementing account security measures, such as two-factor authentication, to protect your account and personal data.

Communication: Contacting you for account verification, as well as for informational and operational purposes including account management, customer service, or system maintenance. This includes sending periodic emails regarding service-related announcements.

Personalisation: Tailoring our Service to your preferences using cookies and similar technologies.

Social Media Interaction: Publishing your content on social media platforms, in accordance with your preferences and settings.

Data Analysis: Aggregating your Personal Information for analytical purposes to enhance service delivery and for strategic development.

Customer Support: Offering assistance and support for any issues or questions that arise regarding our services.

Operational Improvement: Operating, evaluating, and improving our business, which includes developing new products and services, managing our communications, analyzing the effectiveness of our advertising, and ensuring the smooth operation and security of our Service.

Marketing Communications: Sending you information about products, services, offers, programs, and promotions from AirMedia, and our affiliated companies, tailored to your interests.

Security: Ensuring the security of our services and protecting against fraud, unauthorised transactions, claims, and other liabilities.

Relationship Management: Managing interactions and relationships with our customers, service providers, and partners, including feedback and survey responses.

Legal Compliance and Enforcement: Enforcing our agreements related to our services, protecting our legal rights, and complying with applicable laws, regulations, industry standards, and our policies.

In addition to these purposes, we may use your Personal Information in other ways as communicated to you at the point of collection, or with your consent, ensuring alignment with legal and regulatory requirements.


4. Disclosure of Your Personal Information

AirMedia Limited is committed to safeguarding your privacy. We disclose the Personal Information we collect about you in the manner described below, or as specifically informed at the time of data collection:

Trusted Third-Party Services

We partner with trusted third parties to facilitate certain services and functions on our behalf, including but not limited to web hosting, maintenance, error and performance monitoring, billing, customer relationship management, database storage and management, and direct marketing initiatives. Your Personal Information may be shared with these partners to the extent necessary for them to perform these services. We obligate these third parties to uphold the confidentiality and security of your Personal Information and to adhere strictly to our instructions.

Legal Compliance and Law Enforcement

In alignment with UK laws and regulations, AirMedia cooperates with both government and law enforcement bodies as well as private parties to enforce and comply with the law. We reserve the right to disclose any information about you to such parties as we deem necessary or appropriate to respond to claims, legal processes (including subpoenas), to protect the rights and property of AirMedia or a third party, to safeguard against legal liability, to ensure public safety, to prevent or halt illegal, unethical, or legally actionable activities, and to uphold the integrity and security of our Service and the equipment used to make the Service available, all within the bounds of the law.

Business Transfers

In the event of a merger, acquisition, reorganisation, asset sale, or similar transaction, as well as in instances of insolvency or bankruptcy, AirMedia may sell, transfer, or share some or all of its assets, including your Personal Information. Should such a transfer occur, and the new entity plans to process your information in a manner materially different from that stated in this Privacy Policy, we will provide you with the opportunity to opt-out of such processing.

Sharing with Affiliates and Third Parties

We may share your Personal Information with our headquarters, affiliates, and business partners when it is necessary or desirable for the purposes outlined in this Privacy Policy. Additionally, we may disclose aggregated or non-personal information to third parties for business or marketing purposes and to assist in understanding our users' interests, habits, and usage patterns for certain content, services, and functionality provided through the Service.


5. Protection of Your Personal Information

At AirMedia Limited, the security and confidentiality of your personal information are of paramount importance. We are committed to employing a robust combination of administrative, physical, and technical safeguards designed to protect your personal information from unauthorised access, alteration, disclosure, misuse, and any other unlawful processing, as well as against accidental loss or destruction. These measures are meticulously developed to ensure the highest level of security and privacy of your data, in line with the rigorous requirements of UK data protection legislation.
Despite our efforts, it is important to note that no security system is infallible. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

However, we are committed to complying with applicable laws in the event of any breach of security, confidentiality, or integrity of your personal information. Should such a breach occur, we will inform you through email or a conspicuous posting on our website as quickly as possible and without undue delay, balancing the legitimate needs of law enforcement and any necessary steps to ascertain the breach's scope and restore data system integrity.

In addition to our security practices, we are dedicated to ensuring that your personal information is only retained for as long as it is necessary for the purposes for which it was collected or as required by law. Our policies for data retention consider various criteria, such as the type of services provided to you, the nature and duration of our relationship, potential re-enrollment with our services, the effect on the services we provide if certain data were to be removed, legally mandated retention periods, and statute of limitations. Once your personal information is no longer needed, we will either delete it or anonymise it so that you can no longer be identified from the information, in adherence to applicable legal requirements.


6. Your Rights Concerning Personal Data

At AirMedia, we are committed to upholding your rights in accordance with the UK's implementation of GDPR and other relevant data protection laws. Below is an outline of your rights and the choices available to you regarding your personal data:

Unsubscribe from Marketing Communications

If you wish to discontinue receiving marketing emails from us, you can unsubscribe at any time by following the instructions in any of our communications. Alternatively, you may opt out by contacting us at support@airmedia.uk.

Please note that after opting out of marketing communications, you will still receive essential administrative messages related to our services.

Accessing and Managing Your Personal Data

You have the right to request access to the personal data we hold about you and to ask for inaccuracies to be corrected. Furthermore, you may request the restriction of processing, object to processing, or seek the deletion of your personal data, or to exercise your right to data portability. These rights may be limited under certain conditions as provided by law.
For individuals in the EU and UK, you are entitled to additional rights under GDPR, including the right to lodge a complaint with a data protection authority.

Consent Withdrawal

Where we rely on your consent for processing personal data—such as for certain marketing activities, cookies, or similar technologies—you have the right to withdraw your consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.

Exercising Your Rights

To modify your preferences, request removal from our mailing lists, delete your account, or to exercise your rights under applicable data protection laws, please contact us as outlined in the "How to Contact Us" section.

AirMedia strictly adheres to UK and EU data protection regulations, ensuring the privacy and security of your personal data.


7. International Data Transfers

As a UK-based company, AirMedia is attuned to the complexities of managing Personal Information across borders, especially in compliance with both local and European regulations. Our operations necessitate the transfer of Personal Information to various locations, potentially including affiliates, partners, or service providers located outside the European Economic Area (EEA), the United Kingdom (UK), or Switzerland, and possibly in countries with different data protection standards than those of the country where the information was initially collected.

Compliance with Data Protection Frameworks

AirMedia is committed to upholding the highest standards of data protection and privacy. In line with this commitment, we adhere to the principles set out in the EU-U.S. Privacy Shield Framework, the Swiss-U.S. Privacy Shield Framework, and ensure compliance with the UK's adequacy decisions and regulations post-Brexit, to facilitate the lawful transfer of personal information outside the EEA, the UK, and Switzerland. This commitment is in anticipation of, and in preparation for, the applicability of any future frameworks or agreements designed to facilitate such data transfers while safeguarding personal data.

Legal Mechanisms for Data Transfer

In instances where we transfer personal information from the EEA, the UK, or Switzerland, we rely on established and approved legal mechanisms, such as the Standard Contractual Clauses (SCCs), or other measures as permitted under applicable data protection laws. These mechanisms are designed to ensure that your personal information receives an equivalent level of protection regardless of where it is processed.

Safeguarding Your Information

Regardless of where your personal information is transferred, AirMedia pledges to protect it in accordance with this privacy policy and the robust data protection standards required by applicable laws, including GDPR. We take appropriate steps to ensure that all transfers of personal information are conducted securely and in accordance with the necessary legal requirements, including ensuring that any third party processing personal information on our behalf provides sufficient guarantees to implement appropriate technical and organisational measures.

AirMedia recognises the importance of protecting the privacy and security of your personal information. We are dedicated to upholding the principles of data protection and privacy across our global operations, ensuring your rights are respected and your data is handled with care.


8. Children's Privacy

In compliance with pertinent data protection laws, AirMedia Limited explicitly refrains from the collection, use, or disclosure of personal information from individuals under the age of sixteen (16) without obtaining prior parental consent. Our services are not designed to attract the attention of minors, and we undertake diligent measures to ensure that we do not inadvertently process personal data from children under the specified age threshold.

Should it come to our notice that personal data from a child under 16 has been collected without the requisite parental consent, we will take immediate steps to remove such information from our systems. Furthermore, we encourage parents and guardians to actively monitor and participate in their children's online activities and to educate them on safe internet practices.


9. Updates to this Privacy Policy

AirMedia Limited reserves the right to amend this Privacy Policy at any discretion to reflect changes in our operational practices or adjustments in the legal framework governing data protection. Substantial updates will be prominently communicated through our website and, where feasible, via email to our users. We encourage our users to regularly review this policy to stay informed about how we are protecting their personal information.

It is incumbent upon users to ensure that they are conversant with the most current version of our Privacy Policy. Continued use of our services following the posting of changes to these terms will be deemed as an acknowledgment and acceptance of those changes.


How to Contact Us?

For inquiries, clarifications, or requests regarding your personal data, or to exercise any of your rights as outlined in this Privacy Policy, please do not hesitate to contact us. Our dedicated team is available to address your concerns and provide the necessary assistance regarding our data protection practices.

You can reach us through the contact information provided on our website or by email at support@airmedia.uk.

Our commitment to ensuring the privacy and security of your personal data extends to providing you with responsive and effective support.