1. Introduction
AirMedia, a UK-based company, is committed to transparent and responsible data retention practices in compliance with the General Data Protection Regulation (GDPR), the Data Protection Act 2018, and other relevant legislation. This Data Retention Notice outlines the specific types of data we collect, the purposes for which it is retained, and the duration for which it is stored.


2. Types of Data Retained

User Account Information: Personal Information provided during registration, including name, email address, phone number, and login credentials.

Retention Period: User account information is retained for the duration of the user's active account. Upon account closure, this information is retained for a period of 6 months for audit and compliance purposes, after which it is securely deleted.

Customer Support Communications: Information obtained through customer support interactions.
Retention Period: Customer support communications are retained for a period of 12 months from the date of resolution of the inquiry, after which they are securely deleted.

Payment Information: Personal Information provided during payment processing, such as credit card details and billing address.

Retention Period: Payment information is retained for as long as necessary to process the transaction and comply with financial regulations. Once the transaction is completed, payment details are securely deleted, except where retention is required by law for audit or accounting purposes.

Social Media Integration Data:

Information collected from connected social media accounts (e.g., Facebook, Instagram, LinkedIn), including profile information, access tokens, engagement data, and demographic insights.

Facebook:

Profile image, display name, username/page ID or profile ID, access tokens, and engagement data related to posts and more mentioned in the Privacy Policy.

Instagram:

Profile image, display name, username/profile ID, access tokens, and engagement data related to posts and more mentioned in the Privacy Policy.

LinkedIn:

Profile image, display name, username/profile ID, access tokens, insights, demographic data, followers count, and engagement data related to posts and more mentioned in the Privacy Policy.
Retention Period: Social media integration data is retained for as long as the user's account remains connected. Upon account disconnection or closure, this data is securely deleted within 30 days.


3. Purpose of Data Retention

AirMedia retains data for the following purposes:
- To provide and maintain our services.
- To comply with legal and regulatory obligations.
- To resolve disputes and enforce our agreements.
- To protect the rights, property, and safety of AirMedia, its users, and the public.


4. Compliance with Regulations

AirMedia ensures compliance with relevant data protection regulations, including the GDPR and the Data Protection Act 2018. Our data retention practices are designed to uphold the rights and privacy of individuals while fulfilling our legal obligations.


5. Contact Information

For inquiries or requests related to data retention or to exercise your data subject rights, please contact AirMedia using the contact details provided in our Privacy Policy.


6. Conclusion

AirMedia remains committed to maintaining transparent and responsible data retention practices in accordance with UK laws and regulations. By specifying the types of data retained and their respective retention periods, we aim to ensure the security, integrity, and privacy of personal data entrusted to us by our users.

This Data Retention Notice provides clear guidance on the types of data AirMedia retains, the purposes for which it is retained, and the specific retention periods, ensuring compliance with data protection regulations and promoting transparency with our users.